In our three-second world, people are scrolling so fast
I had your attention but in a moment it passed
Most people's ads aren't clever and their message gets lost
Connect with your audience to get yours across
That's why you need a hook point
A headline like a setpoint
That reaches out and pulls your reader in
Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends
We're seeing thousands of messages every hour of every day
But stand out with a twist by changing just a small way
Like the writer who added four words to an old beggar's sign:
"It is spring but - I am blind"
That's why you need a hook point
A headline like a setpoint
That reaches out and pulls your reader in
Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends
With an image or an insight
An idea or some text
With added personality
To grab their interest
Mock it up and test it
Try to find the best bit
Simplify the concept
Til you find what really works
Got a hook point
A headline like a setpoint
That reaches out and pulls your reader in
Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends
In our three-second world, people are scrolling so fast
I had your attention but it didn't last
Jack Stafford - Hook Point Lyrics
Jack Stafford - Hook Point Lyrics
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We currently do not have these lyrics.
If you would like to submit them, please use the form below.
In our three-second world, people are scrolling so fast
I had your attention but in a moment it passed
Most people's ads aren't clever and their message gets lost
Connect with your audience to get yours across
That's why you need a hook point
A headline like a setpoint
That reaches out and pulls your reader in
Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends
We're seeing thousands of messages every hour of every day
But stand out with a twist by changing just a small way
Like the writer who added four words to an old beggar's sign:
"It is spring but - I am blind"
That's why you need a hook point
A headline like a setpoint
That reaches out and pulls your reader in
Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends
With an image or an insight
An idea or some text
With added personality
To grab their interest
Mock it up and test it
Try to find the best bit
Simplify the concept
Til you find what really works
Got a hook point
A headline like a setpoint
That reaches out and pulls your reader in
Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends
In our three-second world, people are scrolling so fast
I had your attention but it didn't last
I had your attention but in a moment it passed
Most people's ads aren't clever and their message gets lost
Connect with your audience to get yours across
That's why you need a hook point
A headline like a setpoint
That reaches out and pulls your reader in
Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends
We're seeing thousands of messages every hour of every day
But stand out with a twist by changing just a small way
Like the writer who added four words to an old beggar's sign:
"It is spring but - I am blind"
That's why you need a hook point
A headline like a setpoint
That reaches out and pulls your reader in
Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends
With an image or an insight
An idea or some text
With added personality
To grab their interest
Mock it up and test it
Try to find the best bit
Simplify the concept
Til you find what really works
Got a hook point
A headline like a setpoint
That reaches out and pulls your reader in
Gotta have a hook point
Or you'll only disappoint
Yourself and your viewers and your friends
In our three-second world, people are scrolling so fast
I had your attention but it didn't last
Writer: Jack Stafford
Copyright: Lyrics © Songtrust Ave
Copyright: Lyrics © Songtrust Ave