Bold Insight - Broken Dreams Lyrics

I had a big idea bright as the sun
Skipped the research thought it would be fun
Didn't test with users just pushed it out
Now it's stumbling there's no doubt

No empathy maps no journey mapped out
Skipped the personas just lost in the cloud
Ignored the feedback didn't prototype
Now it's crashing just not right

Why didn't I test didn't I see
User experience is the key
Now I'm here with broken dreams
Lost the trust my app screams

No A/B testing just went with my gut
No user stories now I'm in a rut
Skipped the wireframes didn't validate
Now the users hesitate

Ignored the voices that could guide the way
Walking in darkness led my own astray
Skipped the usability lost in a maze
Paying the price in these endless days

Why didn't I test didn't I see
User experience is the key
Now I'm here with broken dreams
Lost the trust my app screams